Bridges to the Future

Silicon Valley's Persuasion Machine

Episode Summary

Can companies like Cambridge Analytica really swing elections and referendums? With Chris Sumner and Martin Moore.

Episode Notes

By now, lots of us have heard at least part of the story of the Facebook election scandal. Cambridge Analytica, the company in the eye of the storm, has closed its doors and is under investigation. But how effective were its methods? Can ‘psychographic microtargeting’ really swing elections and referendums? And is it already driving a wedge in our politics?



Produced by James Shield. Artwork design by Emily Power.

Brought to you by the RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce).